Our Mission, Values and Team
WHO ARE we?
We are an independent "Digital First" Communications and Content Marketing firm providing product, brand, and media solutions to growth-driven companies.
We combine creativity with deep strategic thinking and the latest technology to create intelligent, results-driven experiences that engage people, transform brands, grow businesses, and drive more robust customer connections.
Pivot aspires to be the marketing engine that will power products and services, irrespective of the size of the business, to help them grow and succeed. Our mission is to unlock the full potential of every company that we work with and grow the business of every company that we partner with. We love working with clients who are ready to disrupt a category. Or better still...create a new one!
our Core values
Pivot is where Passion meets Performance, and we live by four simple tenets.
our leadership TEAM
Aashish is a Business leader & Brand strategist with 25 years of progressive leadership experience with Fortune 500 companies.
Having led high-level marketing strategy or some of the world's best-known brands like Vodafone, Idea, Chivas, and Parle, he has a proven track record of driving revenue growth and brand building for challenger brands in highly competitive sectors like Telecom, FMCG, Alcho-beverages, and Retail.
Aashish wears his experience lightly and believes that his journey has just begun, loving the change, the flux, and the new learnings he is acquiring as an entrepreneur.
He believes he has found his true calling at Pivot in helping startups and scale-up businesses to look at their challenges through the lens of marketing with a skin-in-the-game, long-term approach to help build the brands of tomorrow.
Outside of work, he enjoys sharing his perspectives as a Panelist and Jury member at several prestigious Marketing Awards.
An alumnus of Lady Shriram College, and a postgraduate in Fashion Technology from Pearl Academy, Swati brings over 15 years of category management experience in the Fashion Retail sector having worked with leading brands like Shoppers Stop, Pantaloons, and Kalki Fashion. Among her many achievements, she played a key role in the launch of the first Big Bazaar in India and spearheaded the digital transformation of Kalki Fashion. Swati brings proven expertise in creative design, e-commerce, and user experience. At Pivot, she leads the Creative & UX team to deliver not only useful but aesthetically pleasing solutions for our clients.
It's not who you think your competitors are, it is who your customers think your competitors are!
Robin brings more than 20 years of experience in Marketing Strategy and Analytics. He has worked in various industry verticals like manufacturing, fashion, consulting, banking, and telecom throughout his career.
He has spearheaded projects on website development, content & inbound marketing, eCommerce, digital marketing, and analytics for global companies like Aditya Birla Group, Mahindra, Fino Payments Bank, Microsoft, Intel, Citrix, and Vodafone.
Robin brings a unique integrated product and marketing approach to the table. He has helped reimagine the thinking on product and marketing in various large and small enterprises.
He is a Physics major and has post-graduate degrees in Management and Marketing Communications (Florida State University).
Outside of work, he likes to read and brush up on his programming skills.
Head - Digital Strategy
Karishma has a Masters in Social Media from the University of Southern California and an MBA from Symbiosis Institute of Management.
Her core expertise lies in Digital Marketing & Brand Strategy. She has over 12 years of experience which includes a stint in Strategic marketing at Godrej in the Haircare division as well as in the appliances business.
Besides, she also has experience spearheading marketing strategy for a non-profit organization, Marrow Donor Registry of India. She is adept at Account Planning, Digital Marketing, and Business Development.
She believes that social media is the most effective way of reaching audiences and creating brand engagement.
Karishma is also an avid traveler and food connoisseur.
Head - Account Planning
Urmi is an MBA- Marketing from Asian Institute of Management, Philippines, and B.E in Bio-Medical from Manipal Institute of Technology.
She specializes in Marketing Communication & Digital Media Strategy. She has over 11 years of total work experience, including stints with companies like Infosys, Idea Cellular & Natural Salons.
With her sharp mind and clarity of thought, Urmi creates the most effective and efficient digital marketing strategies and solutions for our clients.
She specializes in Social Media Content Planning & Media Strategy, PR, and Account management.
Urmi is not just passionate about her work but also about her cats!