September 2021 – Present
Brand Identity, Brand Positioning, Marketing Strategy, Campaign Planning, Media Planning, Analytics, E-mail Marketing
Thinkly is a content-driven social media app that allows users to Discover, Engage and Learn from people who share common interests. Without the fear of trolls!
As part of its re-branding exercise to cater to a broader audience, the management at Thinkly explored several firms before narrowing its choices down Pivot.
A company in the hyper-competitive startup phase, Thinkly did not have a lot of time to spare on the new brand identity. The company’s only criteria was to conceptualize and execute the campaign as soon as possible. The task wasn’t easy because Thinkly essentially discarded its historical core themes to create a new identity.
A series of brand workshops culminated with the positioning and brand new identity for Thinkly. Two new segments were created to distill the audience of Thinkly: 1. Creators. 2. Seekers.
Both these segments formed the premise of the new Thinkly communication Platform. What followed was a 360 communication and outreach program that covered P.R., Analytics, Social Media, Digital Activations, and Partnerships.
The new brand identity gave Thinkly a powerful communication platform to build and articulate its message values social media content platform that caters to two main constituencies – creators and seekers.
THE ROAD AHEAD
The Pivot team is now focused on user acquisition by creating content-led journeys to the app. Pivot is building a robust data layer to ensure tracking and measurement to capture insights and concomitant growth opportunities.