CELEBRITY AND INFLUENCER MARKETING
Godrej Consumer Products Ltd- Cinthol
November , 2019
Celebrity and Influencer Marketing, Social Media, Event Management, Public Relations, Consumer Activation
Godrej Cinthol had launched two new variants for Cinthol Lime with a new campaign : “Two Awesome Ways to Turn Down the Heat”. This was promoted through a Digital contest asking for consumer entries of photos/videos for adventurous ways of staying fresh from the heat – We used the young and super talented , upcoming star test cricketer , Shubman Gill to promote the contest . Along with this , a few other youth micro influencers were used to promote the campiagn and contest .The contest culminated with the winners from across India being invited to Mumbai to spend a day full of adventure activities along with Shubman and the other micro-influencers .
The Event was held at a leading club in Mumbai . To make the event even more super exciting for the winners , we planned a new Game called Octopush , which is basically an under water hockey game . The winners as well as the micro-influencers were split in 2 teams – The Cinthol Lime team and the Cinthol Cool team in line with the 2 brand variants. Moreover , the contestants were provided with scuba gear and trained by a senior team of professional scuba divers . The thrill of competing in a fast paced under-water game and being cheered on by Shubman Gill , made the event even more gratifying for the constestants . The event culminated with a press conference with Shuban Gill yalking about his assosciation with the brand .
Celebrity / Influencer Management
We have your back , right from identifying and signing up the right celebrity / influencer for your brand to the management and leveraging of the association.
Digital Contest & Promotion
We help you conceive an innovative and engaging digital contest as well as create an effective media and promotion plan to amplify the reach for the same.