Influencer Marketing

Cinthol goes on an under-water adventure with Shubman Gill and Pivot


Godrej Consumer Products  Ltd- Cinthol


November , 2019

focus areas

Celebrity and Influencer Marketing, Social Media, Event Management,  Public Relations, Consumer Activation

Godrej Cinthol had launched two new variants for Cinthol Lime with a new campaign: “Two Awesome Ways to Turn Down the Heat.” This was promoted through a National Digital contest asking for consumer entries of photos/videos for adventurous ways of staying fresh from the heat.


Gratification had to include spending a day full of adventure activities, including a celebrity and digital influencers, to promote the same.

At the same time, in line with the Cinthol brand campaign, the activation had to be a water adventure.


We used the young and super talented star test cricketer Shubman Gill to promote the contest. Along with this, a few other youth micro-influencers were roped in to promote the campaign. 

The contest culminated with the winners from across India being invited to Mumbai to spend a day full of adventure activities and Shubman and the other micro-influencers.

To make the event even more memorable for the winners, we conceptualized a new Game called ‘Octopush,’ an underwater hockey game. The winners and the micro-influencers were split into two teams – The Cinthol Lime team and the Cinthol Cool team in line with the two brand variants. 

Moreover, the contestants were provided with scuba gear and trained by a senior team of professional scuba divers.


The event was held at a leading club in Mumbai. The event culminated with a press conference with Shubman Gill talking about his association with the brand.

The thrill of competing in a fast-paced underwater game and being cheered on by Shubman Gill made the event even more gratifying for the contestants.

areas we influence

Celebrity / Influencer marketing

We have your back , right from identifying  and signing up the right celebrity / influencer for your brand to the management  and leveraging of the association.

Experiential Marketing

We  help you create memorable “money can’t buy” experiences for your customers  so that they can engage with the  brand story and go back home  with life-time memories !

Digital Contest & Promotion

We  help you    conceive an innovative and engaging digital contest as well as create an effective media and promotion plan to amplify the reach for the same.

Event Management & PR

We have expertise in not only  hosting a memorable event for you but also in activating PR and creating and managing a professional Press conference for your business