Our Work

CELEBRITY AND INFLUENCER MARKETING

CELEBRITY AND INFLUENCER MARKETING

client

Godrej Consumer Products  Ltd- Cinthol

DATE

November , 2019

SKILL

Celebrity and Influencer Marketing, Social Media, Event Management,  Public Relations, Consumer Activation

Godrej Cinthol  had  launched  two new variants  for Cinthol Lime with a new campaign : “Two Awesome Ways to Turn Down the Heat”.   This was promoted through a  Digital contest  asking for consumer entries of photos/videos for adventurous ways of staying fresh from the heat –  We used the young and super talented , upcoming star test cricketer , Shubman Gill  to promote the contest . Along with this , a few other youth micro influencers  were used to promote the campiagn and contest  .The contest culminated with the winners from across India being invited to Mumbai  to spend a day full of adventure activities along with Shubman  and the other micro-influencers . 

The Event was held at a leading club in Mumbai . To make the event  even more  super exciting for the winners ,  we planned a new Game called Octopush , which is basically an under water hockey game . The winners as well as the micro-influencers were split in 2 teams – The Cinthol Lime team and the Cinthol Cool team in line with  the 2 brand variants. Moreover , the contestants were provided with scuba gear and trained by a senior team of professional scuba divers . The thrill of competing in a fast paced under-water game and being cheered on by Shubman Gill , made the event even more gratifying for the constestants . The event culminated with a press conference with Shuban Gill yalking about his assosciation with the brand .

SERVICES PROVIDED

Celebrity / Influencer Management

We have your back , right from identifying  and signing up the right celebrity / influencer for your brand to the management  and leveraging of the association.

Experiential Marketing

We  help you create memorable “money can’t buy” experiences for your customers  so that they can engage with the  brand story and go back home  with life-time memories !

Digital Contest & Promotion

We  help you    conceive an innovative and engaging digital contest as well as create an effective media and promotion plan to amplify the reach for the same.

Event Management & PR

We have expertise in not only  hosting a memorable event for you but also in activating PR and creating and managing a professional Press conference for your business