Our Work

Marketing Strategy
client

Fast Rent A Car , UAE

DATE

June 2020 – Present

SKILL

Marketing Strategy, Campaign Planning, Creative, Media Planning, Website & App Development, E-Commerce, CRM

marketing strategy

Fast Rent A Car is part of the prestigious Emirates National Group, which owns & operates brands that offer private and public transportation, along with ancillary services.

With over 3 decades of experience in the UAE and a fleet of more than 5000   vehicles, Fast Rent A Car is one of the premier locally owned vehicle rental company with international standards. 

 

Pivot was given the mandate to provides a fresh perspective to their marketing and engagement. We helped them not only in charting out an E-commerce led retail strategy to help their car rental business survive and consolidate but also get ready to grow again .

 

We handle their entire Go to Market  Strategy, including Social Meda Marketing, PPC, SEO, and Email Marketing. In addition,  we are also responsible for the development of their new website and apps for them.

ADDITIONAL FEATURES

Marketing Strategy

Research
Competitive Analysis
Target Audience Definition
Market Opportunity Planning
Positioning and Messaging
Organization Optimization

Branding

Naming
Corporate Identity/Logos
Brand Platforms
Brand Guidelines
Launch Programs

Storytelling

Content Development
Copywriting/Editing
Integrated Campaigns
Advertising
Social Media

 

SEO & PPC Planning
Search
Google Adwords
Display Ads
Media Planning
Lead Generation
Youtube Ads
 
 
Website & App Development

Web Design
UI/UX
Web Development
Funnel Building
CRO

Data Analysis

Media Analytics
Competition Tracking
Heat Maps
CRM
Custom Dashboards