Autostrad Rent A Car, UAE
June 2020 – Present
Marketing Strategy, Campaign Planning, Creative, Media Planning, Website & App Development, E-Commerce, CRM
Autostrad Rent A Car is part of the prestigious Emirates National Group, which owns & operates brands that offer private and public transportation and ancillary services.
In the event of the pandemic, Autostrad wanted to up their E-Commerce game. Pivot was given the mandate in June 2020 to provide a fresh perspective to their marketing and engagement.
As part of this mandate, we handle their entire Go-to-Market Strategy, including Campaign Development, Social Media Marketing, PPC, SEO, and Email Marketing.
At the same time, Pivot also helped them get future-ready with a relaunch of their brand with a new Brand Identity and Repositioning.
Over the last two years, we have helped them chart out an E-commerce-led retail strategy to help their car rental business survive, consolidate, and get ready to grow again despite the pandemic.
THE ROAD AHEAD
We are now redesigning and developing their new online shopfront with modules like dynamic pricing, coupon codes, and loyalty program integrations for a more engaging and efficient retail experience for their customers.