Aashish Rai
Co-Founder & CEO
25 years building brands, businesses and consumer experiences across Idea Cellular, Pernod Ricard and Aditya Birla. A brand strategist’s eye, and an operator’s understanding of what turns ambition into growth.
About
Built around the problem, not the discipline.
A creative and marketing agency, as comfortable with a P&L as a brand book.
The question comes before the deliverable.
Most briefs arrive already translated into a deliverable: a rebrand, a campaign, a new website. It is worth going back a step. What is the business trying to move, and what is currently in the way?
The answer decides which disciplines show up, and in what order: strategy and analytics, brand identity, digital marketing, web design and development, search, data labelling, commercial films, event production, and a dedicated direct-to-consumer practice. India, Canada, the UAE.
Founders
Robin Thomas
Co-Founder
25 years across marketing, digital and analytics functions at Aditya Birla Group, Mahindra and Fino Payments Bank, building outcome-driven systems.
The Studio
Start a conversation →Films & Events
Takes the idea from brief to screen or stage.
Rohit Rao
Head – Films & Events
Strategy, creative and production rarely speak the same language. Rohit does. He brings 15+ years in brand and experiential marketing and 5 years producing TV commercials, taking every idea from brief to screen or stage.
Creative
Gives the idea a form.
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Aditya Dahiwadkar
Art Director
To Aditya, design is an argument, not decoration – a way to solve a problem or shape a perception without saying a word. A Master’s from NID and years directing creative work built that instinct: sharp, intentional, and built to turn strategy into brand impact.
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Kumar Shetty
Principal Designer
Kumar builds brand systems that scale without losing their shape. 10+ years across branding, digital and campaigns have made him the one who turns a strategic idea into design that holds up everywhere it’s used – including inside AI-driven workflows. A Visual & Communication Design graduate who treats the system as the point, not the constraint.
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Meghna Samanta
Lead Designer
Meghna’s NIFT training taught her craft; the years since taught her when to push past it. She pairs thoughtful design with bold creative instinct to build identities and experiences that outlast the brief that started them.
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Joshua Rebello
Lead Designer
Six years in graphic design and multimedia have taught Joshua one thing: a brand isn’t a logo, it’s a feeling repeated consistently. He shapes how brands look, move and sound across branding, digital and campaign work, with an eye trained on story before surface.
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Esther (Lhingneithem Haokip)
Graphic Designer
Esther’s eye catches the details most people scroll past – the ones that decide whether a visual feels considered or just finished. A NIFT foundation and a restless curiosity keep her chasing fresher ways to make communication land.
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Disha Kadam
Graphic Designer
Disha doesn’t stop at “good enough” – she keeps iterating until a layout earns its balance. Colour, composition and a hand trained in sketching and video turn a rough idea into something considered.
Tech
Puts it into the world.
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Aakash Mishra
Lead Developer
Full-stack developer with 5+ years of experience in engineering, architecture, and delivery, with a focus on practical AI integration. Computer Science graduate and passionate technology enthusiast.
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Ajai Kumar
Technical Lead
Full Stack Developer with 2+ years of experience in MERN Stack, TypeScript, REST APIs, and scalable web development. B.Tech in IT with distinction, with strengths in technical leadership, delivery, and team mentoring.
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Shweta Lad
Web Developer
Frontend Developer who blends technology and design to build responsive, interactive web experiences. Turns creative concepts into intuitive, engaging, and functional digital solutions.
Account, Content & Performance
Keeps the brief honest, and the numbers too.
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Siddhesh Patil
Lead, Account Planning
Siddhesh treats a brand’s growth story and its business strategy as one job, not two. Five-plus years across brand narratives, integrated campaigns and growth strategy, backed by an MBA in Marketing & Finance, let him move fluidly across digital, social, partnerships and experiential work without losing the through-line.
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Sauleha Akram
Lead, Account Planning
Sauleha turns a client’s insight into a campaign before it becomes a missed opportunity. An MA in Mass Communication & Journalism from K.C. College grounds a practice that spans brand strategy, integrated marketing and client partnerships – all in service of ideas that move a brand forward, not just describe it.
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Dhruv Makwana
Lead, Performance Marketing
Dhruv is the question every campaign eventually has to answer: did it work? He turns performance data into decisions, not just dashboards – optimising campaigns and making sure every marketing rupee is spent on purpose, not habit.
International Business & HR
Takes it across markets, and finds the people who can do it.
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Marvin Bishnoi
Head, Planning
Marvin thinks two moves ahead – mapping where a brand should go next and building the new business that gets it there, across markets.
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Diem Le
Head of Strategy, Canada
Diem is Pivot’s translator between two languages that rarely agree: what the business needs and what the brand should say. Based in Canada, she connects the boardroom’s problem to the brand’s answer.
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Vidhya Varadharajan
Head, Talent Acquisition
Vidhya doesn’t just fill seats – she builds the team that makes the work possible. A strategic thinker and a better listener, she finds people who fit the culture, not just the job description, and keeps performance, retention and operations moving together.
- Offices
- India · Canada · UAE
- Leadership
- 25 years across Fortune 500 brands
- Studio
- Designers from NID & NIFT