How to Build an AI Marketing Strategy (Without a Developer)
A three-phase framework, audit, assign, automate, for putting AI to work in your marketing without a developer or an enterprise budget.
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Notes from the work.
AI, digital marketing and campaign strategy, written the way we’d brief a client.
How to Use Claude AI for Marketing (No Coding Required)
How non-technical marketing teams can set up Claude for free and run a full content operation without writing a line of code.
What Are AI Agents in Marketing? (And Why Most Teams Are Using Them Wrong)
Most teams treat AI agents like a smarter chatbot. Here is what actually makes them autonomous, and how to deploy one properly.
What is ChatGPT and Why should you should be on it now
A plain-language look at what ChatGPT is, how to start using it, and where it fits into a content workflow.
Turbocharge your digital campaigns with negative keywords
Negative keywords are the most overlooked lever in a Google Ads account. Here is how to build a list that actually saves money.
Best Online Free courses for Facebook Ads 2024
Two YouTube channels worth your time if you are learning Facebook Ads from scratch, plus a shortlist of standalone tutorials.
YouTube Shorts Vs. TikTok – What you need to know
How YouTube Shorts stacks up against TikTok, from monetisation to the mechanics of publishing a first short.