Ayvens
Ayvens
Banner and blog pages built to lead with an offer, for a global mobility brand born from a merger.
Where the opportunity was
Ayvens is a global mobility company, born from the union of ALD Automotive and LeasePlan, providing vehicle leasing, fleet management and mobility solutions that help organisations move toward smarter and more sustainable mobility.
Within a banners-and-blog-pages scope, the opportunity was to lead each page with a clear offer and call to action, structure the range of leasing, vehicle and driver-support services so it read clearly rather than as one long list, and bring a more premium visual treatment in line with the newly merged brand.
Give every banner and blog page a clear offer and a next step, in a visual treatment that matches a newly merged, global brand.
The result
What changed
Banner and blog pages now open on a stated offer, “One brand, one place to connect,” with an immediate next step, rather than requiring a visitor to read down the page before finding a reason to act.