EMA Partners
EMA Partners
Establishing the service offering on sight, for a global executive search firm operating since 1988.
Where the opportunity was
EMA Partners is a global executive search and leadership advisory firm with offices across multiple countries, specialising in senior leadership recruitment. Since 1988, the firm has helped corporations, governments and institutions identify and develop exceptional leadership talent.
The opportunity was to state the service offering immediately in the hero section rather than leaving credibility to build slowly, categorise services clearly enough for the breadth of expertise to be scannable, and bring a more polished visual treatment in line with the premium corporate clientele the firm serves.
Establish exactly what EMA does and for whom, in the first few seconds, not several sections in.
The result
What changed
Services, Expertise, Our Consultants and Offices now sit as distinct, named sections in the primary navigation, so the breadth of a global executive search practice reads as organised rather than as one long undifferentiated list.